Concord, North Carolina (March 27, 2017) Musselman’s Apple Sauce and Venturini Motorsports (VMS) have announced a partnership with safety advocate and charitable organization, ‘The Nikki Kellenyi Foundation – People Against Distracted Driving’ (PADD®) in effort to launch a multi-tiered, nationwide distracted driving awareness campaign.
Beginning in April, also Distracted Driving Awareness Month, Musselman’s, VMS and PADD® will join forces and unveil a year-long distracted driving educational campaign designed to create attention to this modern day epidemic. Using government, community involvement, social media, and the national reach of professional motorsports, the group’s combined efforts will target all demographic ages, but mostly adolescence, to promote safe and responsible driving.
PADD®, a nationally recognized non-profit organization, is one of the country’s leading authorities on distracted driving awareness advocacy providing education and support to thousands of families affected by injury or death as result of automobile accidents caused by distracted drivers. PADD®’s primary objective is to raise public awareness, offer 24/7 support to victims of inattentive driving and to influence legislation regarding distracted driving reform.
The Musselman’s Family is honored and proud to support PADD’s efforts and take part in such a worthy cause,” said Kevin Blacker, Knouse Food’s Director of Marketing. “As a family based company we realize that the dangers of distracted driving put each and every one of us at risk. Standing together to help raise awareness and promote safe driving falls directly in line with our company’s core values.”
As part of their strategic partnership and Musselman’s longstanding sense of community obligation, these three groups will work together to implement a number of ‘Stay Alive Don’t Text and Drive’ public service initiatives. The program will include providing cost-free high school student body ‘distracted driving awareness’ presentations, donation of anti-texting/distracted driving road signage to local communities, schools and race tracks throughout the country and to engage in a national social media blitz focusing content on the dangers of distracted driving.
In 2013, New Jersey Governor, Chris Christie, signed “Nikki’s Law” into state legislation after PADD® founder Mike Kellenyi’s daughter, Nikki Kellenyi, was killed in a car crash. “Nikki’s Law” calls for state transportation agencies to put up signs and use electronic signs to inform drivers that using a handheld phone or electronic device while driving is illegal. Nikki Kellenyi was 18 when the car she was a backseat passenger in crashed into a pick-up truck as a result of suspected distracted driving.
According to the National Highway Traffic Safety Administration, text messaging creates a crash risk 23 times worse than driving while not distracted.
Technology allows us to make phone calls, dictate texts or emails and update social media while driving – all actions that are proven to increase crash risk. The National Safety Council observes April as Distracted Driving Awareness Month to draw attention to this epidemic.
Corporations, Communities, Public or Private Schools interested in participating should contact PADD®at Info@PADD.org. For more information on PADD® also visit www.PADD.org.