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By Official NASCAR release | NASCAR.com | February 16, 2016 at 11.40 AM

 

DAYTONA BEACH, Fla. (Feb. 16, 2016) – Mack Trucks, one of the most iconic American brands, has entered into a multi-year national sports partnership with NASCAR. The collaboration designates Mack Trucks as the “Official Hauler of NASCAR®.”

Each and every race week, NASCAR transports equipment and technology essential for facilitating the best racing in the world. Logging 450,000 miles a year, NASCAR has a unique travel structure that presents logistical challenges unlike any other sport. Mack, a leader in the design, engineering and production of heavy duty trucks, is providing custom-designed Mack® Pinnacle high-rise sleeper models that specifically meet NASCAR’s needs. All Mack trucks sold in the U.S. are made in America.

“The Mack Trucks brand has been a part of American culture for more than a century and is globally recognized for manufacturing a best-in-class product,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “The custom-designed Pinnacle models are masterfully engineered and we are proud that they will lead the NASCAR convoy to the track each race weekend.”

With its legendary Mack durability and performance, the Pinnacle model is the ideal truck to handle NASCAR’s demanding schedule. Each of the trucks is equipped with a 505-horsepower, 13-liter Mack MP8® engine, the productivity-boosting MackmDRIVE automated manual transmission and Mack’s GuardDog® Connect telematics system. GuardDog Connect maximizes a truck’s uptime by proactively monitoring the truck’s performance and alerting customers to potential concerns.

Mack Trucks will utilize the partnership to engage dealers and potential customers across the nation year round. Additionally, Mack Trucks joins the NASCAR Fuel for Business Council®, which brings together an exclusive group of nearly 60 Official NASCAR Partners four times per year to construct customized deals that help address specific business needs.

“We’re extremely excited about this partnership,” said John Walsh, Mack vice president of marketing. “Joining forces with NASCAR offers us the opportunity to use the sport to exemplify the quality and reliability we’ve proven for more than a century.”

NASCAR’s Mack Pinnacle models embarked on the fleet’s maiden journey to open the season at Daytona International Speedway in February. NASCAR will officially launch its 2016 season in the world’s first motorsports stadium, a world class facility with premium amenities unmatched in the industry, with the 58th annual DAYTONA 500.

The NASCAR Sprint Cup Series season will kick off at the DAYTONA 500 on Sunday, February 21 at 1 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio.

 

For immediate Press Release from NASCAR.com